Mule 2.0 Levels Up with Four New RTDs
Mule 2.0, makers of the popular ready-to-drink (RTD) Moscow Mule, announced a major flavor expansion.
F!VE Drinks Makes Splash on Dry January
Although 2021 is only 10 days old, it has been eventful to say the least. While many people are participating in Dry January and...
BudLight Seltzer Lemonade Set to Launch
Anheuser-Busch (NYSE: BUD) announced today the launch the BudLight Seltzer Lemonade, an innovation to extend their hard seltzer category.
Two Chicks Cocktails is a Brand Dedicated to Inclusion
Two Chicks Cocktails wants to bring the party, and everyone is invited! In an exclusive interview with Hard Seltzer News, Two Chicks CEO, Linda...
Spilling the Tea on Truly’s New Hard Seltzer
The newest expansion to the Trulyverse is here. It's Boston Beer's Tea Party.
Scarlet Letter Seltzer Grows Beyond Arkansas
A rising new seltzer is straight out of Springdale, Arkansas - Core Brewing and Distilling Co’s hand-crafted, artisan Scarlet Letter Spiked Seltzer.
In its home...
CVS Includes Hard Seltzer in Wellness Week Flyer
Drugstore chain CVS (NYSE: CVS) kicked off the year with its annual Wellness Week promotion, and its circular includes a surprising new addition: hard...
Bangin’ Hard Seltzer is Caffeine-Free MIXX
The makers of Bang Energy are out to make sure you’re 2021 is bangin’. New details about the upcoming release of their MIXX hard seltzer are now available, including electrolyte content and retail outlets.
LingYA Hard Seltzer Targets China’s At-home Drinker
Eric Hoang co-founder of LingYA, the first China-made hard seltzer, launched the brand in August of 2020.
In a recent interview with Emilie...
Monster HYDRA and TRIDENT Hard Seltzer
Monster Energy continues to inch closer to launch of hard seltzer.
