Operations

In a recent interview with Hard Seltzer News, Ficks co-founder Ron Alvarado talked about the company's origins, transitioning to an alcohol product, fermenting tips, and more.

When San Francisco-based Ficks Beverage Company began the transition from non-alcoholic cocktail mixers to hard seltzer, Ron Alvarado and his co-founder, Mike Williamson, had an important decision to make: Just how were they going to craft their product? 

The latest Goldman Sachs retailer survey indicates continued meteoric rise in hard seltzer sales at convenience stores.

Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution. 

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Blue Marble Productions, Inc. is a subsidiary of  Blue Marble Cocktails, Inc., which makes its own RTD cocktails and vodka seltzers, in addition to “co-packing and private labeling sparkling fruit juices, kombuchas, vitamin wellness drinks, canned waters, and other spirit based seltzers.”

Vizzy celebrated National Coming Out Day in a big way this year; the hard seltzer company announced a $1 million commitment to the Human Rights Campaign (HRC), the country’s largest organization dedicated to LGBTQ civil rights.

As the aluminum can shortage deepens, one company’s innovation is paying off in a big way; BeatBox Beverages, as the name implies, come in boxes instead of the traditional can.

Like everything from cleaning supplies and toilet paper to coins, the cause of the shortage can be attributed to the coronavirus pandemic.

Mark Anthony Brewing, makers of the ever-popular White Claw brand, are on the verge of opening a new state-of-the-art facility in Glendale, Arizona.