Vizzy Comes Out for Human Rights Campaign
Vizzy celebrated National Coming Out Day in a big way this year; the hard seltzer company announced a $1 million commitment to the Human Rights Campaign (HRC), the country’s largest organization dedicated to LGBTQ civil rights.
BeatBox Kicks the Hard Seltzer Can
As the aluminum can shortage deepens, one company’s innovation is paying off in a big way; BeatBox Beverages, as the name implies, come in boxes instead of the traditional can.
Aluminum Can Shortage Deepens
Like everything from cleaning supplies and toilet paper to coins, the cause of the shortage can be attributed to the coronavirus pandemic.
White Claw Facility in Arizona Nears Completion
Mark Anthony Brewing, makers of the ever-popular White Claw brand, are on the verge of opening a new state-of-the-art facility in Glendale, Arizona.
Independent Brands Can Learn from PRESS Premium Seltzer’s Distribution Plan
Recently, the Milwaukee-based hard seltzer company reached a major distribution milestone; they are now available in 48 states across the country.
Pepsi Needs You: Will You Help Us Make Hard Seltzer?
Entering the spiked and sparkling alcoholic beverage space is an opportunity the soda company is eyeing, but moving forward cautiously as they evaluate potential partners.
Anheuser-Busch Gains Hard Seltzer with Craft Brew Alliance Acquisition
The Anheuser-Busch (A-B) family of brands is growing; the acquisition of Craft Brew Alliance (CBA) was completed this week. CBA will officially be nestled...
Molson Coors to Expand Ft Worth Brewery for Hard Seltzer
"Plan requires us to drive beyond the beer aisle."
Hard Seltzer Prices Propped Up by Premium Positioning
As more brands enter the category and release their own variations, we’re seeing all kinds of exciting new options emerge, including so-called premium hard seltzers.
Saint Arnold Brewery Seems Ready to Brew Hard Seltzer
Texas’ "oldest craft brewery" appears ready to roll out a new product line. Hard Seltzer News has learned of a trademark application by Saint...