Coca-Cola Teams Up with Molson Coors on Topo Chico

Coca-Cola has released a pivotal new detail about its first foray into US liquor sales in nearly 40 years. The beverage company has forged...

Seltzer’s Even Better in a Sweater

Hard seltzer has been the beverage of the summer... for the last two years. With its variety of fruity flavors and low calorie and...

Breaking News: New Belgium to Introduce Fruit Smash Hard Seltzer

The country’s fourth largest craft brewery according to 2019 rankings, New Belgium Brewing Company, will produce hard seltzer.  As it prepares to launch its...

Camila Soriano and Diane Svehlak of Volley Tequila Seltzer Interviewed by Hard Seltzer News

HARD SELTZER NEWS PODCAST WAS JOINED BY CAMILA SORIANO (CS) AND DIANE SVEHLAK (DS) OF VOLLEY TEQUILA SELTZER.

Hard Seltzer’s Rise Brought on by Craft Beer Chasing Rainbows

Not that long ago, craft beers were the darlings of the alcoholic beverage industry. Hip microbreweries popped up all over the country, and their...
Sara Hillstrom

Sara Hillstrom of Anheuser-Busch Interview Transcript

Hard Seltzer News Podcast was joined by Sara Hillstrom, Senior Director of Category Development at Anheuser-Busch. HSN: As the hard seltzer category expands exponentially, with...

Hard Seltzer Prices Propped Up by Premium Positioning

As more brands enter the category and release their own variations, we’re seeing all kinds of exciting new options emerge, including so-called premium hard seltzers.

Willie’s Superbrew Doubles Down on New England Community

Willie’s Superbrew is a seltzer with a cause. In an exclusive interview with Hard Seltzer News, Willie’s Superbrew co-founder, Nico Enriquez spoke about the company’s commitment to positive environmental change.

Hard Seltzer Draft or Cans When Bars and Restaurants Reopen?

It is no secret by now that we are living in unprecedented times. The on-going COVID-19 pandemic has drastically altered the fabric of American...

Two Robbers Escape to Texas with Hard Seltzer

The hard seltzer brewery is reaching beyond its home state of Pennsylvania. Two Robbers, a craft Hard Seltzer brand based in Philadelphia, is expanding to...

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