Hard Seltzer 12-packs cater to Tire Kickers
Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers.
“Last year,...
Has Coke Ever Sold Alcoholic Beverages?
Coca-Cola is officially dipping its proverbial toes into the bubbly waters of the hard seltzer market. The beverage giant’s first foray into alcoholic seltzers...
Flavored Malt Beverage Stocks to Watch
Due to the economic shutdown and closing of restaurants and bars for months, the alcoholic beverage market has made some shifts in consumption. Although...
Going Beyond the Can: Packaging Hard Seltzer
Hard seltzer has experienced a great surge in popularity recently, with a market share increase of over 200% in 2019 alone. This industry is...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
The Hard Seltzer Customer: An Actionable Market
Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...
Female Founder Shaking Up the Booze Business
Amy Walberg, the founder of PRESS hard seltzer, is a great example of women rising in a traditionally male-dominated industry and affecting change.
“In 2015,...
Can Hard Seltzer Can the Can Supply?
US shortage of aluminum blamed on the spike in popularity
The supply chain of aluminum beverage cans has been interrupted. Analysts float the possible explanation...
Can the Big Brands Win?
A clear winner of the rise of hard seltzer so far has been Mark Anthony Brands International, with its White Claw brand of fruity...
Hard Seltzer Risks to Big Publicly Traded Brewers: Make vs Buy
A key risk to Anheuser-Busch InBev (ticker: ABI), Constellation Brands (ticker: STZ), and Molson Coors Beverage Company (ticker: TAP) is their inability to take...
