Going Beyond the Can: Packaging Hard Seltzer

Hard seltzer has experienced a great surge in popularity recently, with a market share increase of over 200% in 2019 alone. This industry is...

Driven by Convenience, Accelerated by COVID, and Here to Stay

Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past.  Drinkers think of it as a new category,...

The Hard Seltzer Customer: An Actionable Market

Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...

Female Founder Shaking Up the Booze Business

Amy Walberg, the founder of PRESS hard seltzer, is a great example of women rising in a traditionally male-dominated industry and affecting change. “In 2015,...

Can Hard Seltzer Can the Can Supply?

US shortage of aluminum blamed on the spike in popularity The supply chain of aluminum beverage cans has been interrupted. Analysts float the possible explanation...

Can the Big Brands Win?

A clear winner of the rise of hard seltzer so far has been Mark Anthony Brands International, with its White Claw brand of fruity...

Hard Seltzer Risks to Big Publicly Traded Brewers: Make vs Buy

A key risk to Anheuser-Busch InBev (ticker: ABI), Constellation Brands (ticker: STZ), and Molson Coors Beverage Company (ticker: TAP) is their inability to take...

Mega Brewers Position for the Future of Hard Seltzer

Mega brewers are poised to benefit from hard seltzer of the next decade  With the U.S. beer market facing a secular decline (-8% volume...

Seltzeries Opening in Q3 2020

Hard seltzer has had a dramatic rise in popularity in recent years. In 2019 alone, interest in the alcoholic beverage raised over 200%, and...

Tapping into Existing Supply Chains

The popularity of hard seltzer has exploded in recent years. In 2019 alone, interest in the market increased by over 200%, and every year...

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