Sonic Releases Hard Seltzer Broadly — Except at their Restaurants
Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Homeland, Reasor’s, Sprout’s, Target, Walmart, and Whole Foods.
Lunar is Asian Americana in a Can
Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.
New Truly Campaign Celebrates Uniqueness
Truly Hard Seltzer, from Boston Beer Co (NYSE: SAM), is celebrating uniqueness in flavors and people via its largest media investment ever. The company has hired Grammy Award-Winning Artist Dua Lipa to launch the brand's No One Is Just One Flavor campaign.
A-B InBev Won’t Let Go of Suit Over Corona Hard Seltzer Rights
Anheuser-Busch InBev (NYSE: BUD) through its Groupo Modelo unit, responded Monday in arguments over the rights of Constellation Brands (NYSE: STZ) to sell Corona Hard Seltzer in the United States.
Proof Point Officially Launches
Molson Coors (NYSE: TAP) issued a statement this morning about the official launch of its new Proof Point ready-to-drink (RTD) canned cocktails. The new beverage is another extension of the big brewer's Beyond Beer category.
Jim Beam Shakes Up the RTD Market
Jim Beam just launched two brand new ready-to-drink (RTD) canned cocktails. Both the Classic Highball and the Ginger Highball are made with actual bourbon.
Simplicity Cocktails Introduce Canned Spirits with Resealable Lids
Salt Lake City-based Simplicity Cocktails has introduced a new line of canned spirits complete with innovative resealable lids. The premium vodka and bourbon will be Simplicity’s first foray into spirits. The company is known for their extensive line of ready-to-drink canned cocktails.
Canteen Spirits Gets Lift by Anheuser-Busch
Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.
Boston Beer Co to Develop Cannabis Beverages
The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.
Pickle Seltzer’s Journey From Joke to Reality
A tangy hard seltzer flavor that started out as an April Fool’s Day joke is about to become all too real. Crook & Marker is teaming up with drink ware makers BrüMate to bring you “Afternoon Dillight Hard Pickle Seltzer.” But other brewers have released pickle seltzers, too.
