Heineken Expands Pure Piraña Hard Seltzer in Europe
Following successful launches in Mexico and New Zealand, Heineken launched Pure Piraña Hard Seltzer in European markets. The global hard seltzer line asks consumers if they "Dare to reimagine life?"
Natty Light Innovates Again with Sour Seltzer
The sour segment is new to the spiked and sparkling space, and its bold and tangy flavors are sure to be a hit this summer.
Mike’s Hard Seltzer Expands in Europe
The popular Mike’s Hard Seltzer is expanding its distribution footprint in Europe. Already popular in the UK, the popular drink from Anheuser-Busch InBev (NYSE: BUD) will soon be available in Belgium, France, Germany, and the Netherlands.
Anheuser-Busch Earnings Announcement Will Give Insight on CACTI Hard Seltzer
Anheuser-Busch (NYSE: BUD) is expected to report year-over-year top and bottom line growth tomorrow when they release their first quarter earnings Thursday. Tomorrow’s earnings report will be particularly telling for CACTI Agave Spiked Seltzer, the newest member of Anheuser-Busch’s hard seltzer family.
Tequila on the Rise in Canned Cocktails
Tequila isn’t only for Cinco de Mayo. The spirit is a household favorite with U.S. consumers and its popularity keeps rising, thanks in part to new packaging and convenience.
IZO Wins Tequila of the Year
For those in search of the perfect tequila for their Cinco de Mayo celebration, spirits maker IZO was recently awarded Tequila of the Year at the London Spirits Competition. The winner of the prestigious prize is awarded based on three criteria: taste, presentation, and value.
5 Margarita Alternatives at 5% ABV for Cinco de Mayo
Cinco de Mayo is this Wednesday, May 5 - a day to celebrate Mexican food, mariachi music, and, of course, margaritas. For those looking for a lighter, lower calorie way to have your tequila and drink it too, here are five alternatives to the classic margarita, all coming in at 5% ABV. We even included a bonus start-up brand.
NUTRL Launches Hard Soda Water in Mixed Packs
NUTRL Hard Soda Water is now available in mixed 12-packs in select markets throughout Canada. The company is known for their award-winning vodka and RTD (ready-to-drink) Vodka Soda canned cocktails
VIVE Makes a 1-2 Punch
Get ready to roll with the punches, friends. Cincinnati’s VIVE Hard Seltzer recently announced the release of its own punch variety pack.
Molson Coors to Release Wai Moment Hard Seltzer
Molson Coors (NYSE: TAP) is growing in the European hard seltzer market. During the beverage company’s first quarter earnings call last Thursday, President and Chief Executive Officer Gavin Hattersley revealed that a new hard seltzer called Wai Moment is hitting shelves in Central and Eastern Europe.
