Michelob Ultra Hard Seltzer Could be Next

Anheuser-Busch has filed for trademark protection for a Michelob Ultra hard seltzer, according to documents filed Friday with the U.S. Patent and Trademark Office.

Sipping on Gin & Juice – and Sparkling Water

With everyone from actor Ryan Reynolds to Buckingham Palace slinging gin, the juniper-based spirit is definitely having a moment.

A Tidy Seltzer from Brewdog

Scottish distiller Brewdog has entered the hip hard seltzer space with their new ready-to-drink (RTD) cocktail, Clean and Press. At 90 calories per serving and...

Mighty Swell Indeed!

Mighty Swell Seltzer is the marriage of three distiller power houses: Sean Cusack of Waterloo Sparkling Water, Clayton Christopher from Deep Eddy Vodka, Sweet...

Summer of Smirnoff

Popular vodka distiller Smirnoff is hoping to make a splash in the bubbly hard seltzer market. Made with the simple ingredients of sparkling water,...

Taste the Rockies…the Hard Way

Meet a hard seltzer with real heart. Colorado’s Heart Distillery launched Colorado Spiked Seltzer following the success of its craft vodka. Heart uses the...

Distillers Make Hard Seltzer Even Harder

The US is exporting its love of hard seltzers abroad, as the bubbly trend is growing in the UK. Thanks to prominent brands like White...

Delicious Disruptors

Your idea of hard seltzer as a malt-based alcoholic beverage is about to change, as brands push the boundaries of what they can do...

Wine Makers Press Into Hard Seltzer

Wine and spirits producers have their eye on the growing hard seltzer market -- and they want a share. Without a strict definition, wine...

Hard Seltzer: An Effervescent Market, Even in a Decline

In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...

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