Loud Lemon Turns Up The Volume
Outdoor advertising for the lemony spiked beverage have been popping up in high traffic areas such as on the Nashville Sign, the giant digital display at West End and Broadway in Nashville’s lively downtown area.
Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance
While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.
Bud Light Seltzer Retro Pack is Now Timeless
Bud Light announced that the Retro Summer Tie Die variety pack is now a permanent fixture in the brand’s seltzer portfolio.
Vizzy Lemonade Hard Seltzer Launches 8 Months Ahead of Schedule in Canada
Thanks to the early success of the Vizzy brand in Canadian markets, Molson Coors is releasing its spiked and sparkling lemonade ahead of schedule.
Corona Limonada Vending Machine Stunt is Muy Bueno
In one of this summer’s most delicious campaigns, Corona is introducing its new spiked and sparkling Limonada hard seltzer via a voice activated vending machine.
Breaking: White Claw Could Get Tequila Cousin
A new ready-to-drink (RTD) beverage could be joining the ever popular White Claw and Mike’s Hard Lemonade in the Mark Anthony Brands family.
VOSA Brings Canned Cocktails to East Coast
A new line of ready-to-drink (RTD) canned cocktails is about to hit the East Coast. Meet VOSA, the new premium “Spirit Soda” that wants to be your new favorite spiked and sparkling drink.
Vertical Wellness to Launch CBD Beverage Portfolio
Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.
Kové Launches Hard Yerba Mate and New Taproom
Kové, launched in May of 2021, might be new to the ready-to-drink (RTD) scene but the brand is steeped in centuries of tradition.
Cocktail/Seltzer Hybrid Brand Raises $4.5M for Secret New Product
The makers of the popular “cocktail meets seltzer” brand, SESH, has raised an impressive $4.5 million in total investments this year. The funds will go towards growing the SESH brand as well as launching a new brand which is, according to the company, currently in “stealth mode.”
