Lone Star Agave Hard Seltzer Launches in Texas
Lone Star Brewing has launched Lone Star Agave Hard Seltzer in its home state of Texas.
Expect Hard Seltzer Startup Acquisition Activity in 2021
Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment.
Breaking News: Corona Limonada Hard Seltzer on Tap for Summer
Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June. Hard Seltzer News obtained early images of a 12-count mixed pack.
Corona Hard Seltzer Partners with FaZe
Corona Hard Seltzer has partnered with FaZe Clan to become the official hard seltzer of the prominent eSports organization.
What is Ranch Water?
A hip new cocktail is taking the hard seltzer world by storm. A West Texas delicacy that’s actually a century old, Ranch Water is shaping up to be the coolest drink of summer 2021.
Investors Await Corona Hard Seltzer Performance Announcement
Come tomorrow all eyes will be on Constellation Brands’ current MVP, Corona Hard Seltzer, as investors hope to see the company beat Q4 projections with the help of the seltzer line’s growing popularity in the US.
White Claw Goes Global with Storytelling Campaign
White Claw, the OG hard seltzer that defined a segment, has launched its first global, storytelling campaign.
CACTI Hard Seltzer is Immediate Thorn in Side of White Claw, Truly
The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.
Stone to Launch Buenavida Seltzer in Bottles
Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Cutwater Expands MLB Co-Branding
Cutwater Spirits is expanding its line of ready-to-drink (RTD) co-branded cocktails to six MLB teams, featuring the teams’ official logos and trademarks.
