Brewers Collective and TerraCycle Make Recycling PPE Easy
The Brewers Collective, which includes Karbach Ranch Water hard seltzer and Devils Backbone's Orange Smash canned cocktails, announced a partnership with TerraCycle to promote...
Super Bowl Hard Seltzer Commercials Ranked
During a big game unlike any other, consumers weren’t quite sure what to expect from this year’s Super Bowl commercials. Many high profile advertisers...
Future of Product Trials Laced with Technology
In a time when pandemic shut-downs have kept people home and driven up e-commerce, social media and other online marketing strategies have become more valuable than ever.
A-B To Invest $1B for Hard-Working People
Anheuser-Busch (NYSE: BUD) is ramping up hard seltzer capabilities. Ironically, its Super Bowl ad titled "Let's grab a beer" underscores that.
Ohza Gains Recognition Through Celebrity Investment
Ohza, makers of premium canned mimosas, recently welcomed several new high profile investors and ambassadors.
Our Cart Offers Advice on How to Make Your Brand Stand Out
In an exclusive interview with Hard Seltzer News, Daniel Rejzner and Clayton Baum of Our Cart offered up some advice to new brands looking to grab consumers’ attention.
Molson Coors Joint Venture in CBD Beverage Goes VeryWell
Molson Coors (NYSE: TAP) is offering consumers a whole new way to taste the Rockies. The beverage company announced its first line of CBD-infused drinks.
Craft Distilleries Ship Canned Cocktails Due to Relaxed Laws
The COVID-19 pandemic is changing the way people buy and consume alcohol.
Sam Adams Unleashes New Breed of Super Bowl Ads
Clydesdales will make it into a Super Bowl commercial this year after all - albeit in historic Boston instead of St. Louis.
Bud Light Seltzer to Make Stand on Lemonade During Super Bowl
Budweiser may not be airing an ad in the Super Bowl this year, but Bud Light Seltzer Lemonade is making its big game debut.
