RTDs Are Poised to Take Over
Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.
White Claw Dominates in Early On-Premise Resumption Reports
The hard seltzer market is more saturated than ever before. It seems like every day a new brand is hitting shelves or an existing brand is coming out with new flavors. One thing, however, has remained constant since the very beginning of the hard seltzer craze-- White Claw continues to dominate the market.
Here’s the Scoop on Coors Seltzer Orange Ice Cream
Coors Seltzer has teamed up with Tipsy Scoop launching an alcohol-infused Orange Cream Pop Ice-Cream just in time to make this summer even sweeter. The limited edition frozen treat will become available on June 30th.
Drizly: Hard Seltzer Continues to Explode
Drizly purchase data shows hard seltzer driving growth of beverage alcohol for the start of the warm weather season. Hard seltzer's share of purchases in May increased from 25 percent to 28 percent.
Ohza Raises More Capital for Expansion
Ohza, a line of ready-to-drink (RTD) sparkling wine cocktails based in Cambridge, Massachusetts, has secured $4 million in additional funding.
Update: On-Premise Demand Happening Faster than Expected
Thanks to the recent re-openings of many cities and states, bars and restaurants are finally able to serve consumers at full capacity.
Best Hard Seltzers of 2021: Reviews Have Spoken
Everyone has an opinion on hard seltzer these days, including consumer sites that cover food and pop culture. With the (third annual) Summer of...
Truly Punch Helps Boost Boston Beer’s Share of Hard Seltzer Market
Truly Punch’s impressive debut has bolstered the hard seltzer brand’s sales numbers and paved the way for an equally impressive stock market performance from parent company, Boston Beer (SAM).
Italian Spirits Legend Luxardo Enters RTD Cocktail Arena
Luxardo, is celebrating its 200 year anniversary by launching its first ever line of artisanal, ready-to-drink (RTD) canned cocktails in the US.
Harrod’s Places Hard Seltzer on Store Menu
Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.
