Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Doukeris Likes Profit Potential of A-B InBev’s Beyond Beer Global Growth
July 1 marked Michel Doukeris’ first official day as the new Chief Executive Officer of Anheuser-Busch InBev. The former president of AB North America was unanimously elected by the company’s Board of Directors to replace outgoing CEO Carlos Brito.
Molson Coors Invests in UK Hard Seltzer Market
Molson Coors Beverage Company is betting big on hard seltzer in the UK. The beverage company announced this week that it is investing $34.6 million (or £25 million) in its Burton-on-Trent brewery.
No- and Low-ABV Beer Is Potent Product
One segment of the beer industry is thriving. The IWSR projects non-alcoholic beer sales in the US will experience compound annual growth at a rate of 9.7% through 2024 -- proving that sometimes less really is more.
IWSR Expects RTDs to Surpass Traditional Wine Volume in US
The IWSR Drinks Market Analysis projects that ready-to-drink beverages with alcohol (RTDs), a category which includes canned cocktails and the hard seltzer sub-category, will surpass traditional wine in volume consumption by the end of the year.
Kristen Bell Continues with Spindrift in Spiked Promo
Kristen Bell is a Spindrift “superfan.” The Good Place and Frozen actress has starred in several of the sparkling water’s most memorable ad campaigns...
RTDs Are Poised to Take Over
Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.
White Claw Dominates in Early On-Premise Resumption Reports
The hard seltzer market is more saturated than ever before. It seems like every day a new brand is hitting shelves or an existing brand is coming out with new flavors. One thing, however, has remained constant since the very beginning of the hard seltzer craze-- White Claw continues to dominate the market.
Here’s the Scoop on Coors Seltzer Orange Ice Cream
Coors Seltzer has teamed up with Tipsy Scoop launching an alcohol-infused Orange Cream Pop Ice-Cream just in time to make this summer even sweeter. The limited edition frozen treat will become available on June 30th.
Drizly: Hard Seltzer Continues to Explode
Drizly purchase data shows hard seltzer driving growth of beverage alcohol for the start of the warm weather season. Hard seltzer's share of purchases in May increased from 25 percent to 28 percent.
