Flavors

Anheuser-Busch (NYSE: BUD) is releasing Bud Light Seltzer Frozen Icicles to retailers in the coming weeks, just in time for hot summer days at the pools, beaches, and lakes.

Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Home­land, Rea­sor’s, Sprout’s, Tar­get, Wal­mart, and Whole Foods.

Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.

Molson Coors (NYSE: TAP) issued a statement this morning about the official launch of its new Proof Point ready-to-drink (RTD) canned cocktails. The new beverage is another extension of the big brewer's Beyond Beer category.

Jim Beam just launched two brand new ready-to-drink (RTD) canned cocktails. Both the Classic Highball and the Ginger Highball are made with actual bourbon.

Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.

A tangy hard seltzer flavor that started out as an April Fool’s Day joke is about to become all too real. Crook & Marker is teaming up with drink ware makers BrüMate to bring you “Afternoon Dillight Hard Pickle Seltzer.”  But other brewers have released pickle seltzers, too.

Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.

BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.

Smirnoff Zero Sugar Black Cherry Seltzer took first place at the 2021 San Francisco World Spirits Competition. The drink was named Best of Class in the Hard Seltzer category beating 23 hopeful seltzers for the title.