Smirnoff Patriotic hard seltzer

Smirnoff Serves Patriotic Cocktails for Memorial Day

Get ready for the summer of Red, White, and Berry! Smirnoff is bringing back its popular summer seasonal flavor and expanding the product line.

Sierra Nevada Releases 100 Calorie Hard Kombucha

The two lower calorie options have an ABV of 4%, while the flavors in the standard line all have an ABV of 7%. The 100 calorie flavors are packaged in standard-shaped cans while the original line is packaged in skinny cans. All options are natural, vegan-friendly, certified organic and gluten free. 
Bud Light Seltzer Lemonade and Iced Tea 24 pack

Bud Light Seltzer Introduces 24 Mix Pack

Bud Light Seltzer today launches a new 24-pack that combines Bud Light Seltzer Lemonade and Bud Light Seltzer Iced Tea. The suitcase of hard seltzer from Anheuser-Busch (NYSE: BUD) meets demand for larger variety as consumers return to pre-pandemic style events and gatherings.

Take a Flavor Trip on National Wine Day

National Wine Day is coming up on May 25. Looking for a refreshingly light way to celebrate? Try the new Flavor Trip craft canned wine spritzers from Round Barn.
Bud Light Seltzer popsicles

First Look: Bud Light Seltzer Frozen Icicles

Anheuser-Busch (NYSE: BUD) is releasing Bud Light Seltzer Frozen Icicles to retailers in the coming weeks, just in time for hot summer days at the pools, beaches, and lakes.

Sonic Releases Hard Seltzer Broadly — Except at their Restaurants

Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Home­land, Rea­sor’s, Sprout’s, Tar­get, Wal­mart, and Whole Foods.
Lunar hard seltzer

Lunar is Asian Americana in a Can

Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.
Proof Point hard seltzer

Proof Point Officially Launches

Molson Coors (NYSE: TAP) issued a statement this morning about the official launch of its new Proof Point ready-to-drink (RTD) canned cocktails. The new beverage is another extension of the big brewer's Beyond Beer category.

Jim Beam Shakes Up the RTD Market

Jim Beam just launched two brand new ready-to-drink (RTD) canned cocktails. Both the Classic Highball and the Ginger Highball are made with actual bourbon.
Canteen Spirits strawberry and black cherry

Canteen Spirits Gets Lift by Anheuser-Busch

Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.

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