Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
A Brewery from Down Under Invents Hard Seltzer Dispenser
Moon Dog’s new drink dispensing system allows venues to offer the brewery’s line of alcoholic bubbly water, Fizzer, without taking up precious tap space allocated to draft beers and ciders.
Brooklyn Brewery Launches Hard Seltzer
Brooklyn Brewery is officially rolling out Brooklyn Hard Seltzer in four uniquely local flavors that “mix the unprecedented with the unpretentious."
Doukeris Likes Profit Potential of A-B InBev’s Beyond Beer Global Growth
July 1 marked Michel Doukeris’ first official day as the new Chief Executive Officer of Anheuser-Busch InBev. The former president of AB North America was unanimously elected by the company’s Board of Directors to replace outgoing CEO Carlos Brito.
Sparkling Ice Offers Cheers to Heroes
Talking Rain Beverage Company, makers of Sparkling Ice and Sparkling Ice Spiked, is honoring American heroes. For the second consecutive year, the company is...
Drifter Canned Cocktails Find Their Way
Drifter Craft Cocktails ready-to-drink (RTD) premixed cocktails have officially found their way to store shelves. "Inspired by global spirits and drink traditions,” the unique canned sparkling cocktails with international inspiration are now available in the US at select alcohol retail locations as well as online via the brand’s website.
AriZona SunRise Makes Summer a Little Cooler
AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.
Constellation Brands has Goal to Bump Anheuser-Busch in Hard Seltzer Market Share
Constellation Brands (NYSE: STZ) is vying for a top-three share position in hard seltzer. The makers of Corona Hard Seltzer currently hold the #4 hard seltzer spot in the US.
Molson Coors Invests in UK Hard Seltzer Market
Molson Coors Beverage Company is betting big on hard seltzer in the UK. The beverage company announced this week that it is investing $34.6 million (or £25 million) in its Burton-on-Trent brewery.
Truly Partners, Launches Not-so-Hard Seltzer Candy
Truly partnered with a luxury candy brand on an exciting new product release - a first of its kind hard seltzer inspired candy via a new collaboration with Sugarfina. The nonalcoholic gummy candy is available now in four flavors, inspired by Truly’s Tropical mix pack - Mango, Passionfruit, Pineapple, and Watermelon Kiwi.
