China’s Lingya Relaunches as Zeya Hard Seltzer
Billed as China's first hard seltzer, Lingya is now Zeya, a hard seltzer with slightly more ABV than its predecessor.
Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
SunSmash™ Makes a Fruity Splash in the Hard Seltzer Market
The search for a great-tasting hard seltzer is no longer fruitless. ShadySide Beverages™, LLC is introducing SunSmash Fruited Hard Seltzer: a new line of hard seltzers bringing a smash of real fruit flavor to the category.
Avery has new Sparkle in their Eye
Months after introducing their unique line of Sparkle glacier spiked seltzers, Avery Brewing Company has revealed a new flavor to join the original three.
Eureka Heights Zips Up Fizzy Pants
Houston’s Eureka Heights Brewery launched its own hard seltzer.
HONCHO MAKES A SPLASH WITH NEW LOW-CALORIE, SPIKED AGUA FRESCAS
Honcho, created by the makers of Common Cider, is making a splash with its new line of spiked agua frescas combining all-natural fruit nectar,...
Hard Seltzer to Again Increase Q2 Seasonal Share
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
Truly Hard Seltzer Gets a Little Extra
One 16 ounce can of Extra has about twice the alcohol content of a 12 ounce can of Truly's original hard seltzer.
Diageo Acquires Far West Spirits
Diageo, one of the largest producers of spirits and beers in the world, announced on Monday that they have acquired Far West Spirits LLC.
Brewing Hard Seltzer on a Production Scale
First Key, a consulting firm in the brewing industry with a client list that includes breweries in 50 countries, offer tips on crafting hard seltzer for manufacturers of all sizes.
