Big Beer No Longer Natural Foe of Lower RTD Taxes
Brewing giants, many of which have long since been opposed to lowering taxes on spirits, now have more reasons than ever before to support legislation in favor of doing just that.
Heineken Strategically Grows Global Footprint of Pure Piraña
Pure Piraña launched in Mexico and New Zealand, and Heineken has methodically increased distribution.
Make it a Double: Hard RTDs to Have Strong Growth
According to IWSR data, the category is projected to double its volume shares from 4% to 8% of total beverage alcohol between now and 2025.
White Claw Partners with International Recycling Effort
White Claw has teamed up with Every Can Counts to encourage the recycling of aluminum cans amongst consumers in the United Kingdom and Ireland. The duo aims to increase rates of recycling in the participating countries as well as raise awareness regarding the environmental necessity of recycling.
Cornell Hospitality School Provides Insight on Hard Seltzer Popularity
Experts at Cornell’s Nolan School of Hotel Administration are researching hard seltzer.
Growth Opportunities Persist for Hard Seltzer
On a recent episode of CNBC’s “Mad Money” president and CEO of Constellation Brands, Bill Newlands, sat down with host Jim Cramer to discuss the alcohol beverage company’s Q2 2022 earnings as well as the future of hard seltzer.
Good Dogg Seltzer to Expand Nationally
Good Dogg Beverage is expanding the distribution of its line of purpose-driven hard seltzers.
Topo Chico Hard Seltzer Launching Margarita Hard Seltzer Variety Pack
The variety pack will include four new offerings and will be the first addition of a full line of flavors for The Coca-Cola Company’s (NYSE: KO) hard seltzer brand, which will continue to be produced and distributed by Molson Coors (NYSE: TAP).
Hotels Welcome Canned Cocktails without Reservations
The hotel industry is embracing canned cocktails as a savvy post-pandemic alternative to made-to-order drinks. Cambria Hotels and Marriott both recently reported that ready-to-drink (RTD) cocktails are checking in and it appears the canned beverages are planning for an extended stay.
Truly Announces Location of Taproom #1
Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.
