Seltzer Momentum Continues at Craft Brewers Conference
The Craft Brewers Conference is making its triumphant return this week in Denver, Colorado. Last year’s conference was canceled at the last minute due to the Covid-19 pandemic, and in fact 2021’s conference itself was delayed for six months.
Truly to Offer Pom Ginger Fizz Hard Seltzer
Truly Hard Seltzer is releasing its first holiday party pack, featuring four new limited edition flavors, including Pom Ginger Fizz.
Bud Light Seltzer Releases Fall Flannel Fling
Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.
Anheuser-Busch Tests RTD Cocktails in a Box
At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits. The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.
Michelob Ultra Organic Seltzer Watermelon Strawberry and Black Cherry Join the Line-up
Michelob Ultra Organic Seltzer is welcoming two new flavors to its portfolio, and they are the perfect way to toast the end of summer. Watermelon Strawberry and Black Cherry are joining the line up, just in time for Labor Day weekend.
Fas Mart Partners with DoorDash for Alcohol Delivery
Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.
Hard Seltzer Makes Debut at Duke Football Games this Fall
Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.
Bang to Open MIXX Hard Seltzer Manufacturing Facility
Bang’s hard seltzer, MIXX, has found a manufacturing home near Douglasville, Georgia. The new $145 million manufacturing and distribution facility is slated for Georgia’s Douglas County.
First Look: VIDE Grapefruit Tequila Soda
VIDE premium canned cocktail brand has just launched a new flavor--its first tequila-based offering--Grapefruit Tequila Soda.
Sapporo Hard Seltzer Tests Japan Market
Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.
