Fabrizia Vodka Soda Hopes to Put Squeeze on Goliaths
Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.
Boulevard Brewing Expands Fling Cocktails
Fling, Boulevard Brewing’s line of premium canned cocktails, has recently given consumers two new reasons to explore ready-to-drink (RTD) cocktails. The Kansas City brewery launched a Vodka Lemonade variety and a Craft Cocktail Mix Pack featuring four of its bar-quality craft cocktails.
Hard Seltzer Preferred Drink Off Campus this Fall
A recent study conducted by the Generation Lab, a polling and research firm based in Washington DC, found hard seltzer is perceived as “on the rise” among college students.
Bravazzi Takes Early Lead in Canned Cocktail Voting
USA Today wants to know the public's favorite ready-to-drink (RTD) canned cocktail. The online edition is rounding up its readers’ favorite RTDs, spirits, new...
RancH2O Launches Gin Fizz
Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
Hard Seltzer Category Grows Up, Gets Serious
Analysts recently discussed the recent stock market performances of some of the most popular hard seltzer brands and what those performances mean for the future of the bubbly beverage.
Boston Beer Diversification Continues
The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.
Wine Country Network Launches 2nd Annual Canned Challenge Competition
Wine Country Network, publishers of Wine Country International Magazine, and producers of numerous, highly respected professional beverage competitions have announced that they are accepting entries for the Canned Challenge through September 14, 2021.
Pepsi’s New Beverage Alcohol Company Could Include Rockstar
PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.
Boulevard’s Quirk Hard Seltzer is Full of Surprises
Quirk, the “hard seltzer with more personality,” has expanded its product offerings, as well as its distribution footprint and marketing efforts in order to make it even easier for thirsty fans to get their hands on the eccentric hard seltzers.
