Heineken UBS Arena

NYC’s UBS Arena Signs Deal with Heineken for Hard Seltzer & Beer

Heineken will supply the arena with hard seltzer, cider, and beer in one of the "most exciting sports and entertainment partnerships to date" for the company, according to a release. No other beer category brands will be served in the arena.
Buenavida hard seltzer

Stone to Launch Buenavida Seltzer in Bottles

Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Thirsty Monk Holy Water

Thirsty Monk To Open Hard Seltzer Pub in Asheville

Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.

Houston’s Saint Arnold Adds Hard Seltzer

Saint Arnold Brewery has finally released its much anticipated hard seltzer, and it is just groovy.
SOMA hard seltzer 12 pack

21st Amendment Brewery Rolls Out SOMA Hard Seltzer

San Francisco’s own 21st Amendment Brewery has announced the national rollout of SOMA, a hard seltzer brand that performed well in its local release.
Good Stuff Hard Seltzer

Stone Brewing Good Stuff Hard Seltzer

Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.

Podcast: New Realm’s Mitch Steele Talks Hard Seltzer

Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.

Dogfish Head Rebrands, Relaunches Canned Cocktails

Dogfish Head has revamped and re-released its line of ready-to-drink (RTD) canned cocktails.
AlphaWater Hard Seltzer

AlphaWater Released Today

New Realm Brewing is releasing its much anticipated premium hard seltzer today. Affectionately titled AlphaWater, the spiked and sparkling beverage is a labor of...
Ashland Hard Seltzer Flavors

Josh Landan: Chief Collaborator at Ashland Hard Seltzer

Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.

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