Call for New Hard Seltzer Brands & Varieties

Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.

Analyst Downgrades Truly Parent SAM Stock

Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).

Sierra Nevada Brewing Old Chico Hoppy Hard Seltzer

Sierra Nevada is diving into hard seltzer and bridging the gap between beer and boozy bubbly water in the process.

Jim Beam Thinks You Need a Break from Beer

Are you bored with beer? Jim Beam is betting that you are in its new campaign promoting the classic Highball cocktail. The whiskey distiller is inviting consumers to banish their beer boredom by trying a refreshing Jim Beam Highball.

Delaware Craft Breweries Prohibited from Brewing Hard Seltzer

Although it may seem unusual, craft beer brewers in Delaware are currently prohibited by law from brewing hard seltzer in their facilities. Yet thanks...

Lagunitas Uses Unique Packaging for Carry-Out Hard Seltzer

Creating exciting packaging to help salvage taproom sales in the midst of a pandemic, Lagunitas Brewing has launched a unique glass package for its takeaway draft hard seltzer, hard coffee, hard kombucha, and beer.

Full Sail Comes About to Hard Kombucha

Beer sales were already shrinking before the COVID-19 pandemic hit on-premise sales, but the situation has only worsened since stay-at-home and shelter-in-place orders began...

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Hard Seltzer News has a Cyber Monday offer! Sign up today for a monthly subscription and get 50% off the first month...

Taprooms & Restaurants Safer than Homes?

When Illinois Gov. J.B. Pritzker ordered bars and restaurants to cease indoor food service in an effort to slow the spread of the latest...

Flying Embers Opens L.A. Brewery & Social (distanced) Club

The Ventura-based hard kombucha brewer, Flying Embers, quietly opened a location in Los Angeles this fall. The new Arts District location, dubbed The Flying...

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