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Next Century Spirits Acquires Minority Stake of VIDE, A Look Into...
In 2018, a vision emerged in a Long Island kitchen that would soon revolutionize a virtually non-existent category: spirit-based RTDs. Ryan Laverty and Sal...
Passion Tree Targets Health-Conscious Consumers with Mini Hard Seltzer in New...
Passion Tree, the eco-friendly hard seltzer company from Southern California, introduces Passion Tree Minis, the first-ever mini hard seltzer.
Smirnoff Introduces Fall Hard Seltzer Flavors
Smirnoff is releasing two new hard seltzer variety packs, which include two returning fan favorites and six brand new flavors.
The new core variety pack...
Coca-Cola Teams Up with Molson Coors on Topo Chico
Coca-Cola has released a pivotal new detail about its first foray into US liquor sales in nearly 40 years. The beverage company has forged...
Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer
Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?
Why do People Love Hard Seltzer?
Hard seltzer started making a real splash in the drinks industry just over two years ago. To say that it has grown in popularity...
Vizzy Raises Money for Bartenders with 2020 Song, Video
As a year like no other comes to an end, Vizzy Hard Seltzer is marking the occasion in a unique way - and helping...
11 Holiday Beverages to Bring Warmth to Any (non) Gathering
Wrap-up of Seasonal Ready-to-Drink Cocktails for 2020
In this most unusual of holiday seasons, there is one thing upon which consumers can agree - they...
Is There Alcohol In CBD Seltzer?
CBD-infused seltzers are hitting shelves in alcohol retail outlets across the country. Many cannabidiol seltzer brands claim their drinks ease anxiety and aid focus....
Hard Seltzers: Boom or Bust?
Hard seltzer is a ready-to-drink beverage that blends carbonated water, alcohol, and fruit flavoring in a can for portability. The absolute explosion in interest...
