Summer of Smirnoff

Popular vodka distiller Smirnoff is hoping to make a splash in the bubbly hard seltzer market. Made with the simple ingredients of sparkling water,...

Taste the Rockies…the Hard Way

Meet a hard seltzer with real heart. Colorado’s Heart Distillery launched Colorado Spiked Seltzer following the success of its craft vodka. Heart uses the...

Giving the Gift of Hard Seltzer

Birthday or special occasion on the horizon?  Early holiday shopping? We’re here to help you with ideas for your hard seltzer-loving friend or family...

Hard Seltzer Cocktails Infuse Your Local Bar Menu

As bars across the country slowly reopen their doors, new cocktails featuring hard seltzer are appearing with regularity. More versatile for mixologists than beer,...

Hoosier Hard Seltzer Flavors Gain Speed

The hard seltzer craze is seeping into every corner of the midwest as Indiana microbreweries join the effervescent party. Hoosier breweries like Sun King,...

Beaches Cocktail-Inspired Seltzer Screams Summer

New hard seltzer brands are hitting the market almost daily, but the flavors tend to stick to a pretty standard fruit and berry pallet....

Michigan: Great Lakes, Great Seltzer

The hard seltzer craze has encouraged many companies to innovate and expand their product offerings to meet this new consumer demand. Breweries and soft...

New York’s Saranac is Reading the Hard Seltzer Tea Leaves

Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...

Labatt Skates Into the Hard Seltzer Game

Iconic Canadian beer company Labatt Blue is going clear; it’s the latest brewery to jump into the hard seltzer craze. Labatt Blue Light Hard...

Hard Seltzers Go Down Under

The hard seltzer craze is bubbling up in Australia, as industry experts identify boozy water as the biggest trend in brewing. As White Claw...

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