Straight Shooter: Texas Hard Seltzer
You’ve heard of Texas barbeque and Texas vodka, but what about Texas seltzer? Thanks to Spoetzl brewery - makers of iconic Texas beer Shiner...
Visit Playamar with Jose Cuervo
The hard seltzer boom has inspired many beverage brands to expand their product lines into bubbly new territory, yet these fizzy drinks are almost...
You’ve Heard of the Pumpkin Spice Latte. But What About Pumpkin Spice Hard Seltzer?
Pumpkin spice flavored hard seltzer sounds like it could be someone’s idea of a Halloween trick, but Cincinnati-based VIVE is crafting a treat. Known...
Founders Brewing Enters Hard Seltzer Market
Founders boasts the use of “premium” ingredients in their new line of seltzers, including blue agave nectar, natural cane sugar, 100% real fruit juices...
Bud Light Wants to Make Their Hard Seltzers Meme-orable
Bud Light, targeting millennials, is hiring for an all-new marketing position.
With the recent launch of Bud Light Seltzer, Vice President of marketing for Bud...
Healthy Diets Thirsty for Hard Seltzer
Have hard seltzers replaced craft beers for the healthy-minded?
It wasn’t long ago that the beer drinkers of the world set aside their long-loved domestics...
Hard Seltzer 12-packs cater to Tire Kickers
Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers.
“Last year,...
Exactly what is a Seltzery?
Hard seltzers are taking over the world. Soon enough, a seltzery will become a household name, and everyone will be rushing to their local...
Has Coke Ever Sold Alcoholic Beverages?
Coca-Cola is officially dipping its proverbial toes into the bubbly waters of the hard seltzer market. The beverage giant’s first foray into alcoholic seltzers...
What’s in a Name?
Basic ingredients of this new category of alcoholic beverages
Hard seltzer is an alcoholic drink that has dramatically risen in popularity recently. Brands like White...
