Jack Daniels Partners with Pabst for its RTDs in Glass Bottles
The partnership will allow for expansion of Jack Daniel’s Country Cocktails through its new access to Pabst’s supply chains.
Craft Beer Marketing Awards Deadline Fast Approaching
The Craft Beer Marketing Awards (CBMA), which was expanded this year to include the hard seltzer category, will accept entries through this Friday, January 29.
Breaking: SweetWater’s Oasis Doubles Down on Hard Seltzer Benefits
SweetWater Brewing introduces Oasis hard seltzer, fortified with both electrolytes and Vitamin C.
Cigar City Hard Seltzer Launches in Tampa
Tampa residents have a new reason to celebrate. In addition to hosting Super Bowl LV on Feb. 7 - a game in which the...
How ‘Merican Mule Stands Out by Sticking to What They Know
Building a new brand of canned cocktails.
As new RTD and hard seltzer brands emerge, ‘Merican Mule is standing out by focusing on they know...
Founders Más Agave is a Different Kind of Premium Hard Seltzer
The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.
How to Get Served Hard Seltzer in UK
As hard seltzers grow in popularity in the UK, Served has found popularity serving its spiked and sparkling drinks on Amazon.
Biza Sees a Bubbly 2021
After a socially distanced 2020, Biza Cocktails are launching through DTC and multi-state distribution.
Biza makes cocktails with creative flavor combinations and packaging design. Flavors...
Owl’s Brew Makes Head-Turning Boozy Bubbly Tea
A unique new spiked and sparkling tea just hit the market; Owl’s Brew invites legal-drinking age (LDA) consumers to “Drink wise, live well, and...
Coke Launches DTC in UK
The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.
