Breaking: Sierra Nevada Agua Azul Hard Seltzer

In one of the most anticipated releases of a hard seltzer, HSN has learned that Sierra Nevada Brewing is working on a new brand, to be known as Agua Azul.

Cutwater Racks Up More Awards

Cutwater Spirits just hit a thrilling and impressive metric. The San Diego-based distillery and RTD cocktail producer just won its thousandth award across its expansive...

Breaking: POM Wonderful Could Soon Get Better — As a Hard Seltzer

If you already thought POM was Wonderful, just wait until you see what the Wonderful Company, makers of the popular pomegranate juice, has in...

11 New Hard Seltzers Coming in 2021

It’s been a weird year, folks. As this most unprecedented year draws to a close, it’s probably fair to say that none of us...

PODCAST: Kathy Oglesby Explains Flavorings Used in Leading Hard Seltzers

In a recent interview with Hard Seltzer News, Kathy Oglesby, Head of Flavors and Fragrances at Blue California, takes a deep dive into new...

Moderna Vaccine Has No Warning About Drinking Alcoholic Beverages

Should you avoid alcohol if you get the COVID-19 vaccine? Neither Pfizer and Moderna have warned about alcohol consumption if receiving their versions...

Sweetwater to Help Aphria & Tilray Gain Consumer Confidence in US

The company has filed for trademark protection for hard seltzer products branded with Solei, Broken Coast, and RIFF, three of its top four selling adult-use cannabis brands in Canada.

3 Gift Ideas for the Hard Seltzer Salesperson

Are you a hard seltzer producer looking to reward your team for a stellar year? Or how about for hard work in preparing...

Wall Street Analysts Thirsty for Hard Seltzer

Today, analysts at Zacks issued a fresh buy on Boston Beer (NYSE: SAM), makers of Truly hard seltzer, and went further in their analysis of the financial prospects of the category and specifically of several publicly traded companies.

Anheuser-Busch to Launch Travis Scott’s CACTI Hard Seltzer in Spring 2021

It's official: Anheuser-Busch was chosen by Travis Scott's team to launch the new CACTI hard seltzer, and shipments will begin in the Spring...

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