BON V!V Launches Gift Box with Help from Priyanka Chopra Jonas
Priyanka Chopra Jonas and BON V!V have teamed up to release a curated holiday gift box, centered around a hard seltzer based holiday cocktail,...
Devils Backbone Contest Gives Prize for Your Independence
Get some Ready-to-Drink cocktails when you're "Ready-to-Launch."
Devils Backbone Distilling Co. is giving away $5,000 and a fridge packed with canned cocktails to a lucky...
Gordon Ramsay says to Hell With It
Celebrity chef joins the hard seltzer licensing trend.
Is there room in the hard seltzer category for new players? Legendary restaurateur Gordon Ramsay hopes your...
Hard Seltzer Joins Beer in the Same 12-pack
There is some exciting news for people who love craft beer as much as they love hard seltzer -- the first known beer and...
Ball Aluminum Cans Plastic Cups
The Ball Corporation (NYSE: BLL) is teaming up with Molson Coors (NYSE: TAP) to bring its new recyclable aluminum cup to fans at the...
Fans Await Monster Hard Seltzer
As the brand has long been one of the most popular energy drinks on the market, analysts predict that an alcoholic Monster drink could potentially generate at least $76 million in annual sales for the company.
Aqua ViTea Kombucha Makes Strategic Hires
Aqua ViTea, Vermont based producer of After Glow hard kombucha, announced the addition of three C-suite executives and a director of sales, as it...
Bodega Bay Hard Seltzer Uses TV to Market to Londoners
With bragging rights to UK's first hard seltzer, Bodega Bay today launched an ad campaign on the SKY TV network, the UK's largest pay-TV...
Molson Coors Completes Expansion of Hard Seltzer by 4X
Molson Coors Beverage Company (NYSE: TAP) announced on December 1 that its previously announced implementation of equipment and new hires, necessary to raise the production capacity of hard seltzer operations to meet 2021 anticipated demand, is complete.
Spirits Brands Typically Get 30% of Sales During Holiday Season
Spirits producers are focusing on gifting options, and expect to rely on strong retail and online sales environment in this unprecedented 2020 Holiday Season....
