Brands

Brooklyn Brewery is officially rolling out Brooklyn Hard Seltzer in four uniquely local flavors that “mix the unprecedented with the unpretentious."

July 1 marked Michel Doukeris’ first official day as the new Chief Executive Officer of Anheuser-Busch InBev. The former president of AB North America was unanimously elected by the company’s Board of Directors to replace outgoing CEO Carlos Brito.

Talking Rain Beverage Company, makers of Sparkling Ice and Sparkling Ice Spiked, is honoring American heroes.  For the second consecutive year, the company is...

Drifter Craft Cocktails ready-to-drink (RTD) premixed cocktails have officially found their way to store shelves. "Inspired by global spirits and drink traditions,” the unique canned sparkling cocktails with international inspiration are now available in the US at select alcohol retail locations as well as online via the brand’s website.

AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.

Constellation Brands (NYSE: STZ) is vying for a top-three share position in hard seltzer. The makers of Corona Hard Seltzer currently hold the #4 hard seltzer spot in the US.

Truly partnered with a luxury candy brand on an exciting new product release - a first of its kind hard seltzer inspired candy via a new collaboration with Sugarfina. The nonalcoholic gummy candy is available now in four flavors, inspired by Truly’s Tropical mix pack - Mango, Passionfruit, Pineapple, and Watermelon Kiwi.

One segment of the beer industry is thriving. The IWSR projects non-alcoholic beer sales in the US will experience compound annual growth at a rate of 9.7% through 2024 -- proving that sometimes less really is more.

Florida’s 3 Daughters Brewing is giving its hard seltzer a new look. The brewery recently restyled its spiked and sparkling line, going from traditional beverage cans to sleek new slim cans, with a design inspired by the Sunshine State. The hip new cans feature bold colors and a vibrant Floridian sunset.

The Coca-Cola Company has introduced another hard seltzer in Japan. Nomel's, which is "lemon" spelled backwards, is a hard lemonade blended in the three flavors of Original, Bitter Sour, and Sour Sour Sour.