Colorado Sake Brewer to Introduce Unique Hard Seltzer

Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.

Boston Beer Partners with Beam Suntory on RTD Cocktails

The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.

Treatt Helps Hard Seltzer Differentiation with Exotic Flavor Adventures

Treatt, a natural extracts and ingredients supplier across the globe, has helped many hard seltzer makers craft a flavor experience that separates them from the pack.

Meet the New Special Seltzer, Wynk

As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.

Sierra Nevada Hard Tea Under Development

Something new is brewing at Sierra Nevada. The California-based brewing company recently filed “intent to use” trademark applications with the United States Patent and Trademark Office under the registration Tea West, confirming that Sierra Nevada is exploring a hard tea offering.

Earnings Call Tuesday: Will Pepsi Announce Hard Seltzer?

PepsiCo (NASDAQ: PEP) reports Q2 earnings Tuesday, July 13, before the stock market opens.  Will Pepsi officially announce a hard seltzer? According to analysts, the...

Breaking: Coors Seltzer Discontinued in US

There is one fewer hard seltzer SKU for distributors and retailers to carry.  Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.

Brooklyn Brewery Launches Hard Seltzer

Brooklyn Brewery is officially rolling out Brooklyn Hard Seltzer in four uniquely local flavors that “mix the unprecedented with the unpretentious."

Doukeris Likes Profit Potential of A-B InBev’s Beyond Beer Global Growth

July 1 marked Michel Doukeris’ first official day as the new Chief Executive Officer of Anheuser-Busch InBev. The former president of AB North America was unanimously elected by the company’s Board of Directors to replace outgoing CEO Carlos Brito.

Sparkling Ice Offers Cheers to Heroes

Talking Rain Beverage Company, makers of Sparkling Ice and Sparkling Ice Spiked, is honoring American heroes.  For the second consecutive year, the company is...

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