Aluminum Can Shortage Deepens

Like everything from cleaning supplies and toilet paper to coins, the cause of the shortage can be attributed to the coronavirus pandemic.

Hard Seltzer Appeals to Today’s Moms

In an interview with Hard Seltzer News, Amy Walberg touched on a crucial point when it comes to uncovering why hard seltzers are successful with moms, specifically. 

Issuing a Breast Cancer Awareness Challenge to Hard Seltzer Producers!

Is your hard seltzer helping with the cause?  We want to help spread the word. In case you haven’t noticed the recent influx of pink,...

Hard Seltzer Boosted by Online Sales

Online hard seltzer sales are on the rise, and in an exclusive interview with Hard Seltzer News, Sara Hillstrom, head of Category Development at Anheuser-Busch, shared data about emerging trends in hard seltzer e-commerce. 

Hard Seltzer Makes Halloween Easy

Hard seltzer brands are using Halloween as a way to continue summer momentum. October ushers in cooler temps and thoughts of candy corn and witch's...

Hard Seltzer’s Rise Brought on by Craft Beer Chasing Rainbows

Not that long ago, craft beers were the darlings of the alcoholic beverage industry. Hip microbreweries popped up all over the country, and their...

Costco Launches Kirkland Hard Seltzer in Some Markets

Largely due to their prices and beloved Kirkland brands, Costco is a consumer-favorite across the nation. Everyone knows someone who loves Costco, if they...

Arnold Palmer Spiked Launches Golf Prize

Do you have the luck to meet a professional caddie? Golf-loving hard seltzer drinkers of the world rejoice: there’s a chance that you can win...

Hard Seltzer Brands Market to All Genders

Part of the reason for spiked seltzer’s remarkable rise in popularity is its mass appeal.

Hard Seltzer Fans Await More Fall Flavors

Today is the first day of autumn. Are the hard seltzer companies ready? After a very strange summer, the fall season is upon us at...

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