Consumer Trends

National Tequila Day is Saturday, July 24. Looking for a lighter way to celebrate? Check out these five spiked and sparkling tequila based options, conveniently canned for all of your outdoor fiestas.

In a recent report of purchasing behavior, Drizly data confirmed that Gen Z legal age consumers favor beverage alcohol companies which exhibit corporate responsibility.

The Boston Beer Company (NYSE: SAM) will announce financial results Thursday, and expectations are high for the makers of Truly hard seltzer.

Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.

Treatt, a natural extracts and ingredients supplier across the globe, has helped many hard seltzer makers craft a flavor experience that separates them from the pack.

As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.

Seltzer szn is coming in hot and Vizzy is determined to help its fans beat the heat in style. The bubbly beverage is releasing...

The rise of hard seltzers has forever changed the alcohol beverage industry but it has also inadvertently reinvigorated the soft seltzer market. Riding the coattails of trending alcoholic seltzers, sparkling water brands are rising to the occasion and shaking up the soft drink market.

RTD cocktail products continue to provide consumers with new and innovative ways to enjoy spirits. Drizly predicts that the RTD cocktail sub-category will continue to surge through the summer months and beyond.

Constellation Brands is evolving with its Hispanic demographic in an effort to continue offering beverages that resonate with the community.