Bang Fires Now and Later
Hard Seltzer News has learned about a possible brand expansion for Bang Energy's line of hard seltzers, which includes MIXX hard seltzer, to be released soon.
AlphaWater Released Today
New Realm Brewing is releasing its much anticipated premium hard seltzer today. Affectionately titled AlphaWater, the spiked and sparkling beverage is a labor of...
Bold Rock to Release Hard Lemonade Seltzer
With several new high profile offerings recently hitting store shelves, sparkling hard lemonade made up 10% of the seltzer market at the start of the year.
Big Brands Bring Awareness with Publicity — in the Market or in the Courts
The old adage that any publicity is good publicity certainly still rings true, and USDA certified organic hard seltzers are getting their share of the spotlight after a brief -- but important -- legal battle with Anheuser-Busch (NYSE: BUD).
Naked Seltzer Betters the Home Bar
Soon, consumers may ditch their home stash of vodka and tonic in favor of clean or "naked" hard seltzers, void of fruit flavorings.
Bud Light Seltzer Knows You are Out of Office
A new variety pack from Bud Light Seltzer hits store shelves nationally on March 1.
Anheuser-Busch (NYSE: BUD) continues to innovate with a new hard...
Travis Scott Drops Release Date for Cacti Spiked Seltzer
Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.
Hard Iced Tea Launched by Nude Beverages
anada’s Nude Beverages Company is expanding its US portfolio. The BC-based company announced the expansion of Nude Hard Iced Tea, an "American-style” iced black tea that contains neither caffeine nor carbonation.
Josh Landan: Chief Collaborator at Ashland Hard Seltzer
Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
Competitors Rally Together for World Kombucha Day
World Kombucha Day is Sunday, February 21, and ten of the top hard booch brands have teamed up to celebrate in a big way....
