Harrod’s Places Hard Seltzer on Store Menu
Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.
Hard Seltzer Brands Scramble to Fill On-Premise Pipeline
As bars and restaurants are permitted to re-open and return to capacity, what will the supply chain look like?
Spiritfruit Launches DTC Sales via Shopify
Spiritfruit is making moves. The ready-to-drink canned cocktail company has launched an online, direct-to-consumer (DTC) store on Shopify.
White Claw SC Plant Nears Completion, Hiring Accelerates
Mark Anthony Brewing’s new $400 million facility is nearing completion in Columbia, South Carolina, and the company plans to hire for hundreds of open positions.
Illinois Extends To-Go Cocktails While Offering Shots for a Shot
Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.
Truly Freeze Pops Begin Shipments
June is coming in hot, and Truly is offering consumers a new way to beat the heat. The hard seltzer brand launched a line of Lemonade Freeze Pops on Tuesday featuring Strawberry Lemonade, Mango Lemonade and Original Lemonade flavors.
Smirnoff Serves Patriotic Cocktails for Memorial Day
Get ready for the summer of Red, White, and Berry! Smirnoff is bringing back its popular summer seasonal flavor and expanding the product line.
Canned Cocktails Gain Traction via DTC
Post Meridiem canned cocktails can now be in your hands in 33 states. With a line up of five premium ready-to-drink (RTD) cocktails, the Atlanta-based brand is challenging consumers to BYOB (Be Your Own Bartender).
Bud Light Seltzer Introduces 24 Mix Pack
Bud Light Seltzer today launches a new 24-pack that combines Bud Light Seltzer Lemonade and Bud Light Seltzer Iced Tea. The suitcase of hard seltzer from Anheuser-Busch (NYSE: BUD) meets demand for larger variety as consumers return to pre-pandemic style events and gatherings.
Summer Cocktails Served On the Rocks
On the Rocks (OTR) is Beam Suntory’s line of premium ready-to-drink cocktails, which are crafted with natural ingredients and high quality spirits brands. There are currently six different varieties, several of which are made with Beam Suntory’s popular liquor brands.
