AriZona SunRise Makes Summer a Little Cooler

AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.

3 Daughters Hard Seltzer Rebranded in Slim Cans

Florida’s 3 Daughters Brewing is giving its hard seltzer a new look. The brewery recently restyled its spiked and sparkling line, going from traditional beverage cans to sleek new slim cans, with a design inspired by the Sunshine State. The hip new cans feature bold colors and a vibrant Floridian sunset.

RTDs Are Poised to Take Over

Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.

Coca-Cola Japan Serves Up Nomel’s

The Coca-Cola Company has introduced another hard seltzer in Japan. Nomel's, which is "lemon" spelled backwards, is a hard lemonade blended in the three flavors of Original, Bitter Sour, and Sour Sour Sour.

PRESS Named the #1 Best Hard Seltzer at Ten of Ten Consecutive Seltzerland Events

Milwaukee-based seltzer company PRESS believes in putting “flavor first,” and they did just that at Seltzerland, the traveling hard seltzer festival. The independent seltzer company was voted #1 in the Best Hard Seltzer category by attendees in ten different cities across the country.

Here’s the Scoop on Coors Seltzer Orange Ice Cream

Coors Seltzer has teamed up with Tipsy Scoop launching an alcohol-infused Orange Cream Pop Ice-Cream just in time to make this summer even sweeter. The limited edition frozen treat will become available on June 30th.
hard seltzer in bottles and cans

Viper Hard Seltzer Launches in Bottles and Cans

Asahi entered the UK hard seltzer market this week with its Viper brand in lime and cranberry flavors, each packaged in both glass bottles and cans.

Update: On-Premise Demand Happening Faster than Expected

Thanks to the recent re-openings of many cities and states, bars and restaurants are finally able to serve consumers at full capacity.
Luxardo sparkling RTDs in cans

Italian Spirits Legend Luxardo Enters RTD Cocktail Arena

Luxardo, is celebrating its 200 year anniversary by launching its first ever line of artisanal, ready-to-drink (RTD) canned cocktails in the US.

Harrod’s Places Hard Seltzer on Store Menu

Harrods, the largest and probably most famous department store in all of Europe, will sell hard seltzer. It's iconic Food Hall has added the drink to its offerings, a result of a partnership with Lilo beverages in London.

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