Sparkling Ice Offers Cheers to Heroes
Talking Rain Beverage Company, makers of Sparkling Ice and Sparkling Ice Spiked, is honoring American heroes. For the second consecutive year, the company is...
Drifter Canned Cocktails Find Their Way
Drifter Craft Cocktails ready-to-drink (RTD) premixed cocktails have officially found their way to store shelves. "Inspired by global spirits and drink traditions,” the unique canned sparkling cocktails with international inspiration are now available in the US at select alcohol retail locations as well as online via the brand’s website.
AriZona SunRise Makes Summer a Little Cooler
AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.
Constellation Brands has Goal to Bump Anheuser-Busch in Hard Seltzer Market Share
Constellation Brands (NYSE: STZ) is vying for a top-three share position in hard seltzer. The makers of Corona Hard Seltzer currently hold the #4 hard seltzer spot in the US.
Molson Coors Invests in UK Hard Seltzer Market
Molson Coors Beverage Company is betting big on hard seltzer in the UK. The beverage company announced this week that it is investing $34.6 million (or £25 million) in its Burton-on-Trent brewery.
Truly Partners, Launches Not-so-Hard Seltzer Candy
Truly partnered with a luxury candy brand on an exciting new product release - a first of its kind hard seltzer inspired candy via a new collaboration with Sugarfina. The nonalcoholic gummy candy is available now in four flavors, inspired by Truly’s Tropical mix pack - Mango, Passionfruit, Pineapple, and Watermelon Kiwi.
No- and Low-ABV Beer Is Potent Product
One segment of the beer industry is thriving. The IWSR projects non-alcoholic beer sales in the US will experience compound annual growth at a rate of 9.7% through 2024 -- proving that sometimes less really is more.
IWSR Expects RTDs to Surpass Traditional Wine Volume in US
The IWSR Drinks Market Analysis projects that ready-to-drink beverages with alcohol (RTDs), a category which includes canned cocktails and the hard seltzer sub-category, will surpass traditional wine in volume consumption by the end of the year.
Kristen Bell Continues with Spindrift in Spiked Promo
Kristen Bell is a Spindrift “superfan.” The Good Place and Frozen actress has starred in several of the sparkling water’s most memorable ad campaigns...
3 Daughters Hard Seltzer Rebranded in Slim Cans
Florida’s 3 Daughters Brewing is giving its hard seltzer a new look. The brewery recently restyled its spiked and sparkling line, going from traditional beverage cans to sleek new slim cans, with a design inspired by the Sunshine State. The hip new cans feature bold colors and a vibrant Floridian sunset.
