RTD cocktails sold via Shopify

Spiritfruit Launches DTC Sales via Shopify

Spiritfruit is making moves. The ready-to-drink canned cocktail company has launched an online, direct-to-consumer (DTC) store on Shopify.
White Claw Columbia SC

White Claw SC Plant Nears Completion, Hiring Accelerates

Mark Anthony Brewing’s new $400 million facility is nearing completion in Columbia, South Carolina, and the company plans to hire for hundreds of open positions.

White Claw Founder Among Top Ten Richest Canadians

Billionaire Anthony von Mandl is one of the richest people in Canada with a net worth now estimated at $8.7 billion, up from $3.3 billion 15 months ago, according to Forbes.  Von Mandl is the founder of Mark Anthony Brands, which includes both Mike’s Hard Lemonade and White Claw hard seltzer brands, two of the most influential ready-to-drink cocktails on the market.
citrus sustainability

The Citrus in Your Seltzer is Sustainable

The world's farmers of citrus fruit are benefitting from the rise in popularity of hard seltzer. The vitamin-packed composition and versatile flavor profile of citrus make it a natural for hard seltzer, hard kombucha, and canned ready-to-drink cocktails.
Nelk Boys Hard Seltzer availability

Nelk Boys Promise to Add Hard Seltzer to their Monthly Merch Drop

The irreverent, pranking social media vloggers known as the Nelk Boys have promised to add their own branded hard seltzer to their lineup of merchandise and various other opportunistic offerings.

Illinois Extends To-Go Cocktails While Offering Shots for a Shot

Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.

There will be more Vizzy, no more Brizzy

Molson Coors Beverage Company, makers of Vizzy hard seltzer have successfully reached an amicable settlement with plaintiff Brizzy hard seltzer in which Brizzy will cease operations.
white claw on united flights

United Airlines Moves Forward with White Claw on Domestic Flights

United Airlines launched service of White Claw hard seltzer on Tuesday, right on schedule.

Topo Chico Hard Seltzer Breaks Norms With Creative Video Ads

Topo Chico hard seltzer has debuted a series of commercials featuring legendary people for the iconic mineral water’s 126 year history. 

Truly Freeze Pops Begin Shipments

June is coming in hot, and Truly is offering consumers a new way to beat the heat. The hard seltzer brand launched a line of Lemonade Freeze Pops on Tuesday featuring Strawberry Lemonade, Mango Lemonade and Original Lemonade flavors.

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