Delicious Disruptors
Your idea of hard seltzer as a malt-based alcoholic beverage is about to change, as brands push the boundaries of what they can do...
Giving the Gift of Hard Seltzer
Birthday or special occasion on the horizon? Early holiday shopping? We’re here to help you with ideas for your hard seltzer-loving friend or family...
Wine Makers Press Into Hard Seltzer
Wine and spirits producers have their eye on the growing hard seltzer market -- and they want a share. Without a strict definition, wine...
Hard Seltzer Cocktails Infuse Your Local Bar Menu
As bars across the country slowly reopen their doors, new cocktails featuring hard seltzer are appearing with regularity. More versatile for mixologists than beer,...
Hard Seltzer Evolves in Public Perception
If you watched Fourth of July fireworks with friends this year and are old enough to legally imbibe, there’s a good chance someone brought...
Nothing Wrong with Friendly Competition
Hard seltzer sales can’t be stopped lately as new options continue to hit the market. One of the most exciting things about this industry...
Hard Seltzer: An Effervescent Market, Even in a Decline
In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...
Hoosier Hard Seltzer Flavors Gain Speed
The hard seltzer craze is seeping into every corner of the midwest as Indiana microbreweries join the effervescent party. Hoosier breweries like Sun King,...
Beaches Cocktail-Inspired Seltzer Screams Summer
New hard seltzer brands are hitting the market almost daily, but the flavors tend to stick to a pretty standard fruit and berry pallet....
New York’s Saranac is Reading the Hard Seltzer Tea Leaves
Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...
