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The hard seltzer boom has inspired many beverage brands to expand their product lines into bubbly new territory, yet these fizzy drinks are almost...
You’ve Heard of the Pumpkin Spice Latte. But What About Pumpkin Spice Hard Seltzer?
Pumpkin spice flavored hard seltzer sounds like it could be someone’s idea of a Halloween trick, but Cincinnati-based VIVE is crafting a treat. Known...
As Hard Seltzer Brands Grow, So Do Sponsorships
For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...
Monster Energy Hard Seltzer? It’s Possible!
Lately it seems as though everyone is trying to get a piece of the increasingly lucrative hard seltzer market. Monster Beverage Corp. (NASDAQ: MNST),...
Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked
Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...
Bud Light Wants to Make Their Hard Seltzers Meme-orable
Bud Light, targeting millennials, is hiring for an all-new marketing position.
With the recent launch of Bud Light Seltzer, Vice President of marketing for Bud...
Healthy Diets Thirsty for Hard Seltzer
Have hard seltzers replaced craft beers for the healthy-minded?
It wasn’t long ago that the beer drinkers of the world set aside their long-loved domestics...
Hard Seltzer 12-packs cater to Tire Kickers
Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers.
“Last year,...
Has Coke Ever Sold Alcoholic Beverages?
Coca-Cola is officially dipping its proverbial toes into the bubbly waters of the hard seltzer market. The beverage giant’s first foray into alcoholic seltzers...
What’s in a Name?
Basic ingredients of this new category of alcoholic beverages
Hard seltzer is an alcoholic drink that has dramatically risen in popularity recently. Brands like White...
