White Claw Variety Pack 3

Review: White Claw Drops Variety Pack #3

White Claw just lowkey dropped its Variety Pack #3. The 12-pack contains three new flavors and one returning fan favorite: Blackberry, Strawberry, Pineapple, and Mango.

White Claw Steals Airwaves with Surge

With brand development dating back to May of 2019, Mark Anthony Brands has released White Claw Surge, an entry in the subsegment of imperial hard seltzers.
Labbat's Blue Light Seltzer Lemonade

Labatt Announces New Blue Light Seltzer Lemonade

Labatt Blue Light Seltzer announced that it is releasing its own line of spiked chilled lemonade seltzer in four flavors, following it successful launch...
Bud Light Seltzer Canada cans

Canada Finally Gets Bud Light Seltzer

Bud Light Seltzer is finally hitting Canadian shelves. After just over a year on the US market and thousands of social media requests, the...

UPDATE: Topo Chico Hard Seltzer In Stores Today

The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).

SunSmash™ Makes a Fruity Splash in the Hard Seltzer Market

The search for a great-tasting hard seltzer is no longer fruitless. ShadySide Beverages™, LLC is introducing SunSmash Fruited Hard Seltzer: a new line of hard seltzers bringing a smash of real fruit flavor to the category.
Honcho Hard Seltzer


Honcho, created by the makers of Common Cider, is making a splash with its new line of spiked agua frescas combining all-natural fruit nectar,...

Podcast: New Realm’s Mitch Steele Talks Hard Seltzer

Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.
Game Up Hard Seltzer

Game Time Introduces Game Changing Hard Seltzer

Game Time Beverages is set to launch Game Up, an innovative new hard seltzer with three electrolytes and real fruit. Distribution will begin in Spring 2021.

Sonic Teams with COOP Ales to Launch Hard Seltzer

Two Oklahoma City powerhouse brands, Sonic Drive-In and COOP Ale Works, are joining forces to create a line of hard seltzers inspired by Sonic’s...

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