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The hard seltzer boom has inspired many beverage brands to expand their product lines into bubbly new territory, yet these fizzy drinks are almost...

Bud Light Wants to Make Their Hard Seltzers Meme-orable

Bud Light, targeting millennials, is hiring for an all-new marketing position. With the recent launch of Bud Light Seltzer, Vice President of marketing for Bud...

Hard Seltzer 12-packs cater to Tire Kickers

Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers. “Last year,...

Seltzeries Opening in Q3 2020

Hard seltzer has had a dramatic rise in popularity in recent years. In 2019 alone, interest in the alcoholic beverage raised over 200%, and...

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