New York’s Saranac is Reading the Hard Seltzer Tea Leaves

Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...

Straight Shooter: Texas Hard Seltzer

You’ve heard of Texas barbeque and Texas vodka, but what about Texas seltzer? Thanks to Spoetzl brewery - makers of iconic Texas beer Shiner...

Visit Playamar with Jose Cuervo

The hard seltzer boom has inspired many beverage brands to expand their product lines into bubbly new territory, yet these fizzy drinks are almost...

Bud Light Wants to Make Their Hard Seltzers Meme-orable

Bud Light, targeting millennials, is hiring for an all-new marketing position. With the recent launch of Bud Light Seltzer, Vice President of marketing for Bud...

Hard Seltzer 12-packs cater to Tire Kickers

Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers. “Last year,...

Seltzeries Opening in Q3 2020

Hard seltzer has had a dramatic rise in popularity in recent years. In 2019 alone, interest in the alcoholic beverage raised over 200%, and...

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