World’s First Yerba Mate Hard Seltzer is Hitting California Markets

Yerbuzz, a new craft hard seltzer company out of San Diego, is introducing the first yerba mate hard seltzer to the market. The yerba...

LingYA Hard Seltzer Targets China’s At-home Drinker

Eric Hoang co-founder of LingYA, the first China-made hard seltzer, launched the brand in August of 2020. In a recent interview with Emilie...

Trader Joe’s Launches RTD Cocktails

Trader Joe's announced yesterday its launch of two ready-to-drink cocktails, available initially in 750-ml bottles. The grocery chain with over 500 stores will...

Monster HYDRA and TRIDENT Hard Seltzer

Monster Energy continues to inch closer to launch of hard seltzer.

Breaking: Sierra Nevada Agua Azul Hard Seltzer

In one of the most anticipated releases of a hard seltzer, HSN has learned that Sierra Nevada Brewing is working on a new brand, to be known as Agua Azul.

Breaking: POM Wonderful Could Soon Get Better — As a Hard Seltzer

If you already thought POM was Wonderful, just wait until you see what the Wonderful Company, makers of the popular pomegranate juice, has in...

11 New Hard Seltzers Coming in 2021

It’s been a weird year, folks. As this most unprecedented year draws to a close, it’s probably fair to say that none of us...

11 Holiday Beverages to Bring Warmth to Any (non) Gathering

Wrap-up of Seasonal Ready-to-Drink Cocktails for 2020 In this most unusual of holiday seasons, there is one thing upon which consumers can agree - they...

Sweetwater to Help Aphria & Tilray Gain Consumer Confidence in US

The company has filed for trademark protection for hard seltzer products branded with Solei, Broken Coast, and RIFF, three of its top four selling adult-use cannabis brands in Canada.

Anheuser-Busch to Launch Travis Scott’s CACTI Hard Seltzer in Spring 2021

It's official: Anheuser-Busch was chosen by Travis Scott's team to launch the new CACTI hard seltzer, and shipments will begin in the Spring...

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