White Claw Variety Pack 3

Review: White Claw Drops Variety Pack #3

White Claw just lowkey dropped its Variety Pack #3. The 12-pack contains three new flavors and one returning fan favorite: Blackberry, Strawberry, Pineapple, and Mango.

Delta Flights are Getting Tip Top

The Atlanta-based ready-to-drink (RTD) canned cocktail company Tip Top just got a pretty sweet gig.

Coors Seltzer Encourages Canadians to Skip Shower for Earth Day

Earth Day is Thursday, April 22, and Coors Seltzer Canada needs volunteers to help them in their mission to conserve and protect Canada’s waters.

White Claw Steals Airwaves with Surge

With brand development dating back to May of 2019, Mark Anthony Brands has released White Claw Surge, an entry in the subsegment of imperial hard seltzers.

Constellation Claims Lawsuit Over Hard Seltzer is Baseless

Constellation Brands (NYSE: STZ) has issued a strongly worded statement in response to Anheuser-Busch’s (NYSE: BUD) recently filed lawsuit attempting to stop the branding of hard seltzer products with the Corona name.  

Lone Star Agave Hard Seltzer Launches in Texas

Lone Star Brewing has launched Lone Star Agave Hard Seltzer in its home state of Texas.
hard seltzer and RTD acquisition activity

Expect Hard Seltzer Startup Acquisition Activity in 2021

Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment. 
Corona limonada

Breaking News: Corona Limonada Hard Seltzer on Tap for Summer

Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June.  Hard Seltzer News obtained early images of a 12-count mixed pack.
Corona hard seltzer FaZe

Corona Hard Seltzer Partners with FaZe

Corona Hard Seltzer has partnered with FaZe Clan to become the official hard seltzer of the prominent eSports organization.
Ranch Water hard seltzer

What is Ranch Water?

A hip new cocktail is taking the hard seltzer world by storm. A West Texas delicacy that’s actually a century old, Ranch Water is shaping up to be the coolest drink of summer 2021.

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