Why do People Love Hard Seltzer?
Hard seltzer started making a real splash in the drinks industry just over two years ago. To say that it has grown in popularity...
What path should Saranac Hard Seltzer take?
Saranac Craft Seltzers is giving its fans an early holiday present this year; the Utica-based brewery could release a holiday variety pack, and it’s invited fans to vote on their favorite seasonal flavors.
Is Hard Seltzer Healthier Than Wine?
The holidays are approaching - traditionally a time for indulging in delicious food and drinks with friends and family.
As consumers begin planning holiday menus...
Will You Vote for Four Years of Variety?
Today is the long awaited Election Day 2020, and we're all exhausted from it. If you live in a "swing state," you've undoubtedly...
Diageo Buys Distillery and Gets Hard Seltzer Chaser
International spirits company Diageo just agreed to acquire a new distillery - and the deal comes with Chase's Gin Seltzer. Chase Distillery was founded...
RTD Start-ups Ride Hard Seltzer Coattails
While hard seltzers are doing the work of pulling beer drinkers into the RTD category, spirit-based RTDs offer further options for consumers to branch out into once they’ve been hooked.
A-B’s BudLight Ugly Sweater Seltzers in Stores by Nov 2
Anheuser-Busch (NYSE: BUD), which reports third quarter earnings tomorrow, announced yesterday that they are unwrapping an Ugly Sweater pack with Bud Light Seltzer flavors...
Barstool Helps High Noon Keep Leg Up on Competition
E. & J. Gallo’s High Noon Hard Seltzer is the number one selling spirits based hard seltzer in the US. Part of the reason...
Whole Foods Loves Hard Kombucha
As better-for-you yet still hard options are growing in popularity, the grocery chain predicts that hard kombucha will be the next bubbly booze to have a big moment.
Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
