Will You Vote for Four Years of Variety?
Today is the long awaited Election Day 2020, and we're all exhausted from it. If you live in a "swing state," you've undoubtedly...
Diageo Buys Distillery and Gets Hard Seltzer Chaser
International spirits company Diageo just agreed to acquire a new distillery - and the deal comes with Chase's Gin Seltzer. Chase Distillery was founded...
Molson Coors Hard Seltzer Brands Grow Aggressively
Molson Coors Beverage Company (NYSE: TAP) recently reported corporate sales and profits for the period of July 1, 2020, through September 30, 2020, and...
Will Consumers Get Strainge for Halloween?
Sierra Nevada Brewing Company's Strainge Beast hard kombucha quietly grows its distribution footprint.
Halloween of 2020 will go down as one of the strangest ever....
Coca-Cola Launches Topo Chico Itself in Europe
The Coca-Cola Company announced the rollout of its new hard seltzer in Europe next month. Consumers in Austria, Great Britain, Northern Ireland, the Republic of Ireland, Greece, and Ukraine will soon be able to enjoy Topo Chico Hard Seltzer -- prior to US consumers.
Investors: Hard Seltzer is Your New BUD
Anheuser-Busch (NYSE: BUD) reported 3Q earnings via press release a few hours ago, and it showed strong growth of hard seltzer, led by Bud...
RTD Start-ups Ride Hard Seltzer Coattails
While hard seltzers are doing the work of pulling beer drinkers into the RTD category, spirit-based RTDs offer further options for consumers to branch out into once they’ve been hooked.
Smirnoff Introduces Fall Hard Seltzer Flavors
Smirnoff is releasing two new hard seltzer variety packs, which include two returning fan favorites and six brand new flavors.
The new core variety pack...
Andrew Rodbell of Post Meridiem Podcast Interview Transcript
In a recent interview with Hard Seltzer News, Post Meridiem Spirits co-founder Andrew Rodbell talked about the company’s origins, the early success of a...
A-B’s BudLight Ugly Sweater Seltzers in Stores by Nov 2
Anheuser-Busch (NYSE: BUD), which reports third quarter earnings tomorrow, announced yesterday that they are unwrapping an Ugly Sweater pack with Bud Light Seltzer flavors...
