Monster Energy Hard Seltzer? It’s Possible!
Lately it seems as though everyone is trying to get a piece of the increasingly lucrative hard seltzer market. Monster Beverage Corp. (NASDAQ: MNST),...
Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked
Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...
Bud Light Wants to Make Their Hard Seltzers Meme-orable
Bud Light, targeting millennials, is hiring for an all-new marketing position.
With the recent launch of Bud Light Seltzer, Vice President of marketing for Bud...
Healthy Diets Thirsty for Hard Seltzer
Have hard seltzers replaced craft beers for the healthy-minded?
It wasn’t long ago that the beer drinkers of the world set aside their long-loved domestics...
Hard Seltzer 12-packs cater to Tire Kickers
Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers.
“Last year,...
Has Coke Ever Sold Alcoholic Beverages?
Coca-Cola is officially dipping its proverbial toes into the bubbly waters of the hard seltzer market. The beverage giant’s first foray into alcoholic seltzers...
Flavored Malt Beverage Stocks to Watch
Due to the economic shutdown and closing of restaurants and bars for months, the alcoholic beverage market has made some shifts in consumption. Although...
Going Beyond the Can: Packaging Hard Seltzer
Hard seltzer has experienced a great surge in popularity recently, with a market share increase of over 200% in 2019 alone. This industry is...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
The Hard Seltzer Customer: An Actionable Market
Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...
