LingYA Hard Seltzer Targets China’s At-home Drinker
Eric Hoang co-founder of LingYA, the first China-made hard seltzer, launched the brand in August of 2020.
In a recent interview with Emilie...
Monster HYDRA and TRIDENT Hard Seltzer
Monster Energy continues to inch closer to launch of hard seltzer.
Breaking: POM Wonderful Could Soon Get Better — As a Hard Seltzer
If you already thought POM was Wonderful, just wait until you see what the Wonderful Company, makers of the popular pomegranate juice, has in...
PODCAST: Kathy Oglesby Explains Flavorings Used in Leading Hard Seltzers
In a recent interview with Hard Seltzer News, Kathy Oglesby, Head of Flavors and Fragrances at Blue California, takes a deep dive into new...
Sweetwater to Help Aphria & Tilray Gain Consumer Confidence in US
The company has filed for trademark protection for hard seltzer products branded with Solei, Broken Coast, and RIFF, three of its top four selling adult-use cannabis brands in Canada.
Anheuser-Busch to Launch Travis Scott’s CACTI Hard Seltzer in Spring 2021
It's official: Anheuser-Busch was chosen by Travis Scott's team to launch the new CACTI hard seltzer, and shipments will begin in the Spring...
First Look: Bang Energy’s MIXX Hard Seltzer
Hard Seltzer News has obtained information about the upcoming release of Bang Energy's new hard seltzer.
‘Merican Mule CEO Dean Mahoney Explains How to Avoid Becoming a One-Trick Pony
Mahoney shares the bootstrap origins of his brand, the importance of quality for a new RTD brand, obtaining investors for your brand, and tips for staying up on consumer trends.
Linda Dow Cash CEO of Two Chicks Cocktails Gives Insight to Creating a Big...
Hard Seltzer News recently interviewed Linda Dow Cash, CEO of Two Chicks Cocktails. Cash speaks about the founder being raised by two moms, the importance of packaging when launching a new brand, and her transition from owning a toy company.
BON V!V Launches Gift Box with Help from Priyanka Chopra Jonas
Priyanka Chopra Jonas and BON V!V have teamed up to release a curated holiday gift box, centered around a hard seltzer based holiday cocktail,...
