Review: White Claw Drops Variety Pack #3
White Claw just lowkey dropped its Variety Pack #3. The 12-pack contains three new flavors and one returning fan favorite: Blackberry, Strawberry, Pineapple, and Mango.
Delta Flights are Getting Tip Top
The Atlanta-based ready-to-drink (RTD) canned cocktail company Tip Top just got a pretty sweet gig.
Coors Seltzer Encourages Canadians to Skip Shower for Earth Day
Earth Day is Thursday, April 22, and Coors Seltzer Canada needs volunteers to help them in their mission to conserve and protect Canada’s waters.
White Claw Steals Airwaves with Surge
With brand development dating back to May of 2019, Mark Anthony Brands has released White Claw Surge, an entry in the subsegment of imperial hard seltzers.
Constellation Claims Lawsuit Over Hard Seltzer is Baseless
Constellation Brands (NYSE: STZ) has issued a strongly worded statement in response to Anheuser-Busch’s (NYSE: BUD) recently filed lawsuit attempting to stop the branding of hard seltzer products with the Corona name.
Lone Star Agave Hard Seltzer Launches in Texas
Lone Star Brewing has launched Lone Star Agave Hard Seltzer in its home state of Texas.
Labatt Announces New Blue Light Seltzer Lemonade
Labatt Blue Light Seltzer announced that it is releasing its own line of spiked chilled lemonade seltzer in four flavors, following it successful launch...
Expect Hard Seltzer Startup Acquisition Activity in 2021
Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment.
Breaking News: Corona Limonada Hard Seltzer on Tap for Summer
Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June. Hard Seltzer News obtained early images of a 12-count mixed pack.
Canada Finally Gets Bud Light Seltzer
Bud Light Seltzer is finally hitting Canadian shelves. After just over a year on the US market and thousands of social media requests, the...
