As Hard Seltzer Brands Grow, So Do Sponsorships

For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...

Monster Energy Hard Seltzer? It’s Possible!

Lately it seems as though everyone is trying to get a piece of the increasingly lucrative hard seltzer market. Monster Beverage Corp. (NASDAQ: MNST),...

Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked

Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...

Has Coke Ever Sold Alcoholic Beverages?

Coca-Cola is officially dipping its proverbial toes into the bubbly waters of the hard seltzer market. The beverage giant’s first foray into alcoholic seltzers...

“Hard”, “Spiked, and “Boozy”: What’s in a Name?

Hard seltzer as a product rose from being practically unheard of 5 years ago to becoming a projected 2 billion dollar industry in the...

Going Beyond the Can: Packaging Hard Seltzer

Hard seltzer has experienced a great surge in popularity recently, with a market share increase of over 200% in 2019 alone. This industry is...

Driven by Convenience, Accelerated by COVID, and Here to Stay

Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past.  Drinkers think of it as a new category,...

The Hard Seltzer Customer: An Actionable Market

Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...

Female Founder Shaking Up the Booze Business

Amy Walberg, the founder of PRESS hard seltzer, is a great example of women rising in a traditionally male-dominated industry and affecting change. “In 2015,...

Can the Big Brands Win?

A clear winner of the rise of hard seltzer so far has been Mark Anthony Brands International, with its White Claw brand of fruity...

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