Sonic Teams with COOP Ales to Launch Hard Seltzer
Two Oklahoma City powerhouse brands, Sonic Drive-In and COOP Ale Works, are joining forces to create a line of hard seltzers inspired by Sonic’s...
Big Brands Bring Awareness with Publicity — in the Market or in the Courts
The old adage that any publicity is good publicity certainly still rings true, and USDA certified organic hard seltzers are getting their share of the spotlight after a brief -- but important -- legal battle with Anheuser-Busch (NYSE: BUD).
Naked Seltzer Betters the Home Bar
Soon, consumers may ditch their home stash of vodka and tonic in favor of clean or "naked" hard seltzers, void of fruit flavorings.
Bud Light Seltzer Knows You are Out of Office
A new variety pack from Bud Light Seltzer hits store shelves nationally on March 1.
Anheuser-Busch (NYSE: BUD) continues to innovate with a new hard...
Travis Scott Drops Release Date for Cacti Spiked Seltzer
Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.
Seltzerland Fetztival Lands in Atlanta
The popular Seltzerland festival to Atlanta for the first time. The celebration of hard seltzer hits the Peach State on Saturday, April 3.
Hard Iced Tea Launched by Nude Beverages
anada’s Nude Beverages Company is expanding its US portfolio. The BC-based company announced the expansion of Nude Hard Iced Tea, an "American-style” iced black tea that contains neither caffeine nor carbonation.
Josh Landan: Chief Collaborator at Ashland Hard Seltzer
Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
Competitors Rally Together for World Kombucha Day
World Kombucha Day is Sunday, February 21, and ten of the top hard booch brands have teamed up to celebrate in a big way....
Suzie’s Organic Hard Seltzer’s Court Win is an Alcohol Industry David and Goliath Story
In a modern-day David versus Goliath battle, Suzie’s Organic Hard Seltzer from Pendleton, Oregon, took on Anheuser-Busch (NYSE: BUD) in court -- and won Round 1. In an exclusive interview with Hard Seltzer News, Suzie’s CEO Chris Barhyte spoke about the case.
